Electronic commerce is currently the Internet's most volatile area, yet it's impact upon your bottom line can be immediate and long lasting.

Gone are the days when the installation of a simple "shopping cart" program to an existing Web site meant that you were e-commerce ready. Current Web sites are using multi-faceted sales models that employ sophisticated "spot marketing" for business-to-business sales, as well as the more traditional "end user" approach.

A Pretty "Face" Is Not Enough
What gets overlooked by most Web-based design and content providers is the fact that your e-commerce "face" is only a small part of your existing sales strategy. WorkingNet will help you integrate e-commerce options with your existing "bricks and mortar" sales structure.

We'll work with you to make certain that your fulfillment operations are up to the challenge that your new sales channel will place upon them. Traditional models of distribution and warehousing must be streamlined to integrate effectively with your new ordering channel or costly bottlenecks will develop.

Detailed Integration
Consider one warehousing example: Web distribution integrated with e-procurement. What model of inventory management is right for you?

• Integrated "Stock It Yourself"
• Separated "Stock It Yourself"
• Outsource Warehousing
• Drop-Ship

Overlooked Factors
Your business is NOT "virtual." Staffing concerns for e-commerce are very real and they may cost more than you think. Supplementing your existing sales staff with marketing people who understand how your consumers actually interact with the Web, hiring an operations chief who has experience scaling systems within a Web environment, finding financial managers who can recognize the subtle performance differences among competing software options crucial to your site, and hiring business-development staff who can leverage relationships with other comanies to draw traffic and enhance brand image are all daunting propositions. Why not let WorkingNet guide you through the thicket of e-commerce?