Get ready, standardization of checkout architectures is just around the corner!
Consider the economics of the current situation:
At least one in four consumers fails to complete electronic transactions because of the cumbersome nature of completing forms. In many instances this frustration is compounded due to the wide range of formats that e-businesses utilize on their electronic forms. In fact, difficulty with forms is listed as a higher problem area by consumers than is perceived data security!
So what's this about a standard? The Electronic Commerce Modeling Language (ECML) has recently been adopted by a consortium of merchants, vendors and major credit card issuers (American Express, MasterCard and Visa USA).
Among other things ECML affords a standardized way to create Web forms that contain credit card and shipping data. Are you prepared for the ramifications of the coming standard? WorkingNet is and we'll make sure that you're not left holding the, empty, bag.
Info source: InternetWeek